International Jewelry Auctions
Lawsons is the largest jewelry and watch auction house operating today. With three offices across the globe Lawsons’ clientele is quite diverse. I was responsible for re-branding Lawsons to fit into the luxury market. This initiative included a new refinded color palette, typography system as well as branding standards across all mediums.
Finally, the website was completely overhauled to both update the look to the new standards as well as to allow integrations with sales automation tools. The automation tools coupled with the new branding allowed the client to see a 400% increase in registrations for their live auctions.